In today’s world, advertising and marketing play a crucial part in a company’s success. You might have a great product or service, but without the ability for people to see or hear about your service, it may as well not exist.
Online advertising has changed the way local businesses can connect with potential customers. Advertisements can be customized to appeal to individuals on a much more personal level. We can use information such as their interests, searched keywords and their location to give us a clear picture of who we are advertising to. With the ability to gain more insight into the person we are targeting, we have the ability to increase the effectiveness of our online advertising methods.
At intrwb, paid advertising campaigns should consistently produce positive ROI to help grow your business. We’ve created advertising strategies that are designed to find customers that are looking for your local services.
Our services include:
Custom Ad Strategy tailored to meet your lead generation requirements
Hyper-local targeting and audience profiling through demographics, location, and interests
Multiple creative assets with specialized graphic designs and compelling copy that consists of creatives in ad sets
Optimized hosted landing page to complete with copy and tools to maximize lead conversion
Expert analytics to identify the best performing audience to minimize lead cost
A/B Testing of creatives and audience
Automated 3 tier followup System To Reach Out Via Voice, Text and Email
Weekly Ad performance reports and calibration
Google Search Network
Obviously we are all familiar with Google. Google AdWords is the world’s largest Pay Per Click advertising platform. When advertising on the Search Network, businesses place text ads in the search engine results. These are the results at the top, side and bottom of the search page. When people need questions answered, they go to Google, and they do it over 5 billion times a day! Among those are people looking for solutions to problems that your business can offer. If you can help them find the answer, even if it’s with an ad, they’re more likely to choose your service over your competitor.
Google Display Ads
The Google Display Network reaches 90% of Internet users worldwide through partnerships across 2 million websites, news pages, blogs, and Google sites like Gmail. Display ads are the visual banner ads you see on advertising-supported sites everywhere. Reach your audience when they’re viewing a news video, playing a game on their phone or even as they check their email.
Paid search focuses on the targeting of keywords and the use of text-based advertisements.
Facebook Ads: Paid Social
80% of ALL internet users are on Facebook. Even 65% of adults over the age of 65 use Facebook! Billions of users are using Facebook with most of them checking their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook, and they use it every day. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. Currently, it is one of the most cost effective forms of advertising. Unlike Google Search, which helps businesses find new customers via keywords, Facebook Ads help users find businesses based on their interests and their behavior online.
Did you know that 1 Billion users spend an average of 40 minutes a day on YouTube? YouTube is also watched by more 18 to 49-year-olds than any cable network! YouTube is the second biggest search engine after Google, with 1.9 billion monthly active users. Up until now YouTube Ads have been mainly a tool for large companies to brand, like trailers for a new movie release. Local YouTube Ads are about to get very popular, very fast. With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.
With a potential audience of over 1 Billion people, Instagram ads are a key visual tool that can be used effectively in local markets. Instagram’s business profile format is an incredibly good fit for brick-and-mortar businesses. It provides a platform to tell visual stories through various ad formats with many local businesses seeing health ROI on the platform. Instagram makes it easy for users to contact you, with access to your profile, phone number and email address available in just a few clicks.
Many businesses are leveraging the strengths of advertising on Google, Facebook, Instagram and Youtube. Adopting different strategies that align with the functionality of each platform is key to seeing a return on their advertising spend. Based on the business type, one platform may perform better than others. We can use these platforms individually, or we can use them together so that your business is omnipresent. This would achieve maximum visibility, which would mean more leads and sales.
intrwb can harness the strengths of these platforms so they can work with you. We specialize in advertising that leads to sales. When you chose intrwb, we make the process simple for you. Let us do the heavy lifting and let our experts bring in more local business for you!