Local Search Engine Optimization (SEO)

Your Potential Customers Are Searching For Your Products & Services

Stop Hoping That Local Customers Find You...

Use Proven Local SEO Strategies To Find High Intent Customers When They Are Looking!

Potential Clients are currently searching for the best services near them – and they want answers… FAST. 
Will your business show up at the exact moment local customers are looking? 
How will they know to pick YOU out of  all the local businesses that offer similar products and services?
Our local SEO services leverage consumer behavior and local search trends so you can:
✅ Boost online and in-store sales
✅ Generate inbound leads from people searching for you
✅ Drive traffic to your website
✅ Increase your ranking for local search queries

Attention Local Business Owners:

You can now claim the lion's share of the local market by using a strategy of targeting customers based on location and keywords...

Don't miss out on your chance to get in front of your local audience!

- intrwb
Local search engine optimization (lSEO) increases visibility for local businesses that service specific communities. These are brick-and-mortar businesses with physical locations that include doctors, dentists, mechanics, salons, or retail stores. Other service-area businesses such as local contractors, serve specific geographic areas-think roofers, concrete contractors, electricians, plumbers or house cleaners. 
Local SEO is POWERFUL for small businesses with 4 out of 5 consumers using search to find local businesses that are offering services locally. If you don’t have a local presence, you are missing out on 80% of your potential clients.
 With intrwb’s SEO process, our approach is not done with the mindset of gaming Google. intrwb uses proven, full scale best practices that are focused on ranking and longevity.
Our process includes:
⭐ Conversion Toolkit- Tools That Convert Window Shoppers Into Leads
⭐ Increase High Intent Local Traffic To Your Page Through Improved Rankings
⭐ Ethically Take Away Traffic From Your Local Competitors 
⭐ Show Up Higher In Search For Service-Related Keywords
⭐ intrwb Lead Generation Nurturing Sequences

Organic Lead Generation Through Location Based & Organic SEO

Small, local businesses don’t need to rank #1 for all keywords- just the LOCAL ones!  
When people search for a specific product or service in your city, their intent is clear: They want to find a local business because they’re ready to buy. 
For our local businesses, intrwb focuses on local search so your business will show up at the top.
How do we do it? We apply refined targeting and location based strategies that contain the audience in your service area. 
We channel every effort and resource towards reaching people who are most likely to become paying customers.
Our Local SEO program includes:
🔵 Site Evaluation
🔵 Keyword Planning
🔵 Link Building
🔵 Citations
🔵 Market Research & Competitor Analysis
🔵 On Page 
🔵 Listings
🔵 Analytics, Tracking & Reporting

Site Evaluation

Search engines rely on many factors to rank a website. We evaluate your site to help identify problems that could be holding your site back from it’s potential. We provide a clear, actionable, prioritized list of recommendations to help improve the site.

Market Research & Competitor Analysis

Keyword research is the process of finding the search terms that people enter into search engines (let’s be honest, it’s usually Google) while looking for an answer to a query. When we optimize websites for search engines, a major focus is figuring out which particular keywords or phrases people are searching for. Then, by implementing these keywords in your website, you will have the necessary components of a website to appear high up on search engine results pages (SERPs) when people search for them.
A local competition analysis can make or break your local SEO campaign. By analyzing your competition, you can find out about the most important things they are doing to achieve organic results. From this competition analysis, you can move forward knowing that the information you have will help you achieve the results you’re looking for.

Keyword Planning

There are two main reasons why keyword research is an essential part of a local SEO plan.
1️⃣ The first reason is that many users who perform local searches are searching with intent. That is to say that they are looking to take action or make a purchase in the moment. 
A whopping 29% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours.
Companies that thrive on local customers should be looking to leverage this intent by focusing on local SEO, and determining which are the most effective keywords is a huge part of this.
2️⃣ The second reason is that users are served personalised results when they perform a Google search, and one of the main factors that determines the results is their physical location.
If you search for “coffee shop” on Google, you won’t be shown the world’s top results for the keyword “coffee shop”.
The first concern is to optimize on-page SEO so that search engines can understand your content.
Then, once you have enough quality content published on your website you can start thinking about off-page SEO and how to get strong natural links from other websites that will further boost your rankings.

Link Building

The final stage of the process is where we build your website’s domain authority, so it’s easier to rank in search results.
You can think of each link to your website as a popularity vote for your site. Not all links have an equal vote, but the point is to get the search engines to think you’re the coolest, most popular website on the web for your product or service.
This is an on-going process. You never want to stop acquiring backlinks to your website and content assets. In years’ time your goal should be to have many, many quality links to your site so that you stay relevant in search.

Citations

Citations are an online reference to a business that features the business’ name, address and phone number.
Typically, when an SEO refers to citations, they are talking about a group of individual business listings on various sites.
Most citations take the form of an online business directory, but other types of citations exist.
While the minimum amount of information required for most citations is just a name, address, and phone number, most websites offer many more opportunities to add additional information.
Citations are considered a ranking factor for local SEO. Having your business listed in trusted online directories sends signals to Google to improves their degree of certainty that your business exists.
The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.
When set up correctly, citations can be really easy to manage and can lead to improved local rankings.

Analytics Tracking and Reporting

Search engine optimization is a constant process. Not only do you have to work to achieve good rankings,  you have to work to keep the ranking.
Each search engine uses a slightly different algorithm to rank search results, and those algorithms change regularly. intrwb takes these trends into account, monitors your site’s performance on different search engines, and carefully analyzes strategic ways to boost your site’s ranking.
Remember that the focus should never just be on rankings. Sure, we all like to see ranking improvements – clients especially – but these are ultimately just vanity metrics. Serious SEO professionals need tools that dig deep and show the results in a way that is tangible and in line with business objectives. 
At intrwb, our focus is on finding the clicks that are going to convert the best and turn into leads for our clients!