Start Building Trust With intrwb Branding and Marketing Content
In your stores, or in person, you probably give out brochures that help get your message across to customers. This works great, in person, because people can take something with them. Unfortunately this doesn’t work online. Many people that have never come into your business are coming through your website and social media. This means that they are already starting to form opinions about your business through these channels. They don’t have the opportunity to meet you in person and are making their decisions on who to reach out to based on what they are seeing online.
How you present yourself here is important as you can reach exponentially more people online. People are searching for businesses like yours and you can turn them into customers by building TRUST through marketing,
If you are selling high end services, you will need to show convincing proof of your value to potential customers. Your marketing strategy should include quality images that are a good representation of you and your brand. For example, if your customer is looking for a high end remodel of their kitchen, and they see mediocre photos of your past jobs, how likely will they be to hire you? This is why distributing high-quality content and materials helps to connect buyers and sellers, clients and professionals, etc. The quality of your marketing materials can speak volumes about your services and products.
🔥 Promotional Videos– Show your current offers or products in high engaging video content
🔥 Showcasing Reviews–
🔥 Blog– Show them that you are an expert by giving them free tips that can help them while establishing yourself as an expert
🔥 Portfolio– Let your work speak for itself with examples of your recent work
- Videos/Graphics For Social Posts, Website
- Brand Awareness Campaigns
- Social Media Management
- Websites with video are 50 times more likely to be ranked on Google’s first page! People click on videos over text links- with video getting 41% more clicks than a text listing. Now that you’re on the front page of Google, more people will watch your video and are excited to buy your product or service. Most social marketing is based around video. Just look at the popularity of Instagram, YouTube, Twitter and Facebook. Video makes it easy to reach people on the platforms they are already using to sell your brand. Social video gets more shares than text and static images combined! It also encourages more views, tags, and comments, which can help you get noticed on popular platforms.
Here are some statistics that tell us why video marketing is such a great idea:
People retain 95% of a message when they watch it in a video, but only 10% when reading it in text
78% of people watch online videos every week, while 54% watch videos every day
One minute of video is worth 1.8 million words (business.com) https://www.business.com/articles/a-one-minute-video-is-worth-1-8m-words-content-marketings-newest-weapon/
59% of executives say they prefer watching video over reading text
There are many factors that go into a customer’s decision to make a purchase from your business. People tend to ask friends for recommendations and research their options. Since it’s so easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you. What they are seeing from your business can have a huge impact on whether they purchase from you or not.
The fact of the matter is that your company’s BEST marketers aren’t your employees- they’re your existing customers.
Customer trust in businesses is fading.We’ve found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. In the absence of trusted recommendations, according to BrightLocal, 91% of consumers trust online reviews as personal recommendations. This is the single most trustworthy and credible source of “advertising” out there. Shouldn’t YOU be letting your potential customers that other people love doing business with you?
Statistics For Reviews
97% of people read reviews for local businesses. (BIA/Kelsey)
90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)
91% of 18-34 year olds trust online reviews as much as personal recommendations. (BrightLocal)
93% of consumers say online reviews impact their purchasing decisions. (Podium)
93% of people who use mobile to research go on to complete a purchase of a product or service. (Google/Nielson)
68% of consumers will leave a review if asked. (BrightLocal)
Reviews give your potential customers a signal that it is safe to do business with you. That also means that, in order for businesses to grow in today’s competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.
Blogs are great ways to provide your prospects with a lot of value.Blog posts don’t concentrate on selling, instead, they focus on solving problems and helping your prospects. Blog posts that help them solve problems or include tips to make their lives easier or better are far more interesting to potential customers than in-your-face ads. Of course, your products or services are part of the solutions you provide in your posts, but in a subtle, helpful way. By taking an approach where you are helping someone, you are actually building loyalty and trust among potential customers. These people will become more likely choose your business over competitors when they are ready to make a purchase. You can even include some testimonial posts to nudge those considering a purchase to take the next step.
Blog Posts Can Help:
Bring more traffic to your website
Connect People To Your Brand
Develop And Strengthen Relationships With Existing And New Customers
Establish Your Business As An Industry Leader
Differentiates your business from other similar businesses
Create Opportunities For Sharing, bringing in additional traffic
Blogs create and strengthen the bond between customer, consumer, or client and brand. Your audience can learn about your brand from the comfort of their desktop or mobile device. This can help build consumers’ trust because you are now becoming an accessible and proper source of information. Your audience or potential audience likes to be informed, and that is what blogging on a consistent basis will do.
Beyond connecting with your potential customers, one last reason your business needs a blog is because it can help you to increase your rankings, and better rankings mean more traffic. Search Engine Optimization (SEO) helps by pushing up your content organically in the search engines. This is because search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers. Blogging provides you with opportunities to do all three of these.
Now here is the important part. You can leverage your blog to get emails from interested customers by asking them to subscribe to your blog posts. Those emails can then be promoted to those potential customers directly. You can now notify them of other posts or information that can help them, furthering the trust and developing a relationship with them online. The door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with someone, the better the chance of converting them into customers.
As a local business owner, you need to consider how you’re connecting with your audience. Even though you might not have the huge marketing budget of a mega-corporation, intrwb can help. We can get your message out into the market with a budget that won’t break the bank.
We are visual creatures and many of us prefer watching videos instead of reading. Did you know that people view more than 500 million hours on YouTube every day? People just LOVE videos!
Explainer videos can present your product or service in a way that is easy for your prospective customers to understand. If your product or service is complex, it’s even better. Explainer videos can direct focus on specific selling points that set your business apart from your competitors. These short, 1 to 2 minute videos can educate those who learn by watching- making it even easier for you to get the right message across.
Explainer videos can be added to your website and social media platforms. It is a captivating way to talk about what you’re doing and you have more chances to get users attention. Explainer videos should be engaging and fun, with an informative, clear message that can quickly be consumed by the audience.
Here are 5 reasons why we like using explainer videos:
1️⃣ Attention Grabbing
The average person has an attention span of eight seconds, so if your content doesn’t grab their attention in eight seconds, they’ll move on to another website. The longer you hold the attention of your audience, the more likely they are to spend more time on your site.
2️⃣ Increases Conversions
The longer someone stays on your site, the more likely you are to convert them into a sale. Statistics show that a well-made explainer video can increase conversion rates by 15%-50%.
3️⃣ Compelling Elevator Pitch
Video is more engaging than text and images. You can use an explainer video on your website to focus on your mission and values. You can also use these elements to explain why they should choose you over your competitors. Explainer videos with a call to action (ex: sign up now to get 15% off) have been effective in improving conversions.
4️⃣ More Shareable Than Text
The content on your website should be engaging to your potential customers, but it should also generate attention from search engines. Google places priority on videos over text, making it a powerful SEO tool. Second to Google, YouTube is the second most used search engine, which shows us that people want to see information conveyed in video form.
5️⃣ Perfect Pitch, Every Time
With explainer videos, your pitch will be perfect every time. It helps you deliver a perfect pitch, 24/7, 365 days a year. This automation will ensure that you get all the right points across, no matter what.
The most important thing to remember about explainer videos is that while it is possible to create a DIY (do-it-yourself) video, the quality of an explainer video plays a significant role in the success of that video. For an explainer video that accomplishes the benefits listed above, work with a intrwb to produce your explainer video.
A portfolio can create interest in your products or services. Have you done amazing work that sets you apart from your competitors? Put it here! Together with the reviews and testimonials, they are proof you’re doing your job well and your work is appreciated.
Here Are Four Reasons We Love Portolios
AN ONLINE PORTFOLIO GIVES YOU THE RIGHT KIND OF PUBLICITY 24-7
People want to see what you’ve done in the past so that they can get an idea as to how you can help them. Your portfolio will show them your BEST work, so that they can have additional information that will help them make their decision.
IT’S LIKE A PERSONAL PITCH YOU GIVE WHEN MEETING NEW PEOPLE
You get to tell strangers who you are, what you do and why it might be a good idea for them to do business with you. Your portfolio lets your work that does the talking.
IT PAINTS A BIGGER PICTURE OF YOUR BUSINESS AND PROFESSIONAL QUALIFICATIONS
With some creativity, you can impress potential customers with your design, copywriting and aesthetics long before they look at the actual projects. Your presentation can focus on key points you want the customer to see.
IT PROVIDES PROOF
Your portfolio will showcase work that you have done in the past, giving your potential clients a peak into what they can expect from you. People like to see past work in order to gauge if your business is right for them. Show them something stunning so they will want to call you right away.
Infographics are another type of marketing that can be used while someone is looking for products or services. An infographic can be an illustration, graph, chart, or a combination of any of those elements. They can be used as standalone pieces of content or included as part of a blog post or article.
There is so much content on the internet that it can be hard to stand out. Infographics do an amazing job of getting you noticed because of how visual they are. Research has shown we are better at processing visual information than text, which means an infographic will leave more of a lasting impression on your audience.
When done correctly, infographics can catch the attention from relevant customers. It makes an impact, as many people are visual learners. If your company introduces knowledge to the consumer that they find to be beneficial, they will look at your company as being beneficial to them. They will also remember your company and see you as an authoritative source of knowledge in that field. Infographics, done right, can help you become an authority by giving helpful information on products and services your potential client is looking for,
eBooks and Downloadable Guides
eBooks and downloadable guides are some of the hottest marketing materials. Everyone loves free things that are entertaining and educational. These PDF files should contain actionable, supportive, useful information. Typically ebooks and downloadable guides are free and they are used in order to get an email address. By providing something that is beneficial for free, people are typically inclined to leave an email address. From here, you use the email address to communicate with the customer directly so that you can direct them to other pieces of information that can help them or to make an offer directly.
If you know that your prospects and customers are struggling to tackle specific topics, make it your job to help them. Compile an eBook, and offer it on your website for free. Make sure you ask interested visitors for their email addresses so you can reach out to them later and continue the conversation.
Why Marketing Materials Matter
Our team develops content to tell our partners’ stories in ways that are engaging, informative and entertaining. These narratives position our advertisers as the experts they are. People like and trust those that are able to provide value and in return trust is being built with the potential customer. ,
Companies that use these components in their marketing are in a significant position to see a high rate of ROI vs those who don’t.
The reason that many businesses don’t do this is because the cost is high. First of all you would need a designer, copywriter, graphic editor, photographer, etc. If you are doing video, you would need another set of the same people. As you can see, the costs start to add up quickly.
Let intrwb take care of this content for you. Present yourself in a professional manner and use the marketing assets on your sites to effectively get your message across.