Start Building Trust With intrwb Branding and Marketing Content
In your stores, or in person, you probably give out brochures that help get your message across to customers. This works great, in person, because people can take something with them. Unfortunately this doesn’t work online. Many people that have never come into your business are coming through your website and social media. This means that they are already starting to form opinions about your business through these channels. They don’t have the opportunity to meet you in person and are making their decisions on who to reach out to based on what they are seeing online.
How you present yourself here is important as you can reach exponentially more people online. People are searching for businesses like yours and you can turn them into customers by building TRUST through marketing,
If you are selling high end services, you will need to show convincing proof of your value to potential customers. Your marketing strategy should include quality images that are a good representation of you and your brand. For example, if your customer is looking for a high end remodel of their kitchen, and they see mediocre photos of your past jobs, how likely will they be to hire you? This is why distributing high-quality content and materials helps to connect buyers and sellers, clients and professionals, etc. The quality of your marketing materials can speak volumes about your services and products.
Videos– Show your current products or service offers in high engaging video content
Reviews– If potential clients are interested in you, use your reviews to highlight your strengths and let the reviews build good word of mouth about your business
Blog Posts– Create content that will bring website visitors to your page with attention to keywords and the products & services you are selling
Explainer Videos- These videos use animations to explain things that would typically be difficult to explain- educate your potential customers
Portfolio– Let your work speak for itself with examples of your recent work
Infographics- Use information and statistics to push the conversation forward by showing potential customers why they should be working with you
Ebooks & Downloadable Guides – Give away free information that can help your clients and establish yourself as an expert
Websites with video are 50 times more likely to be ranked on Google’s first page! People click on videos over text links- with video getting 41% more clicks than a text listing. Now that you’re on the front page of Google, more people will watch your video and are excited to buy your product or service. Most social marketing is based around video. Just look at the popularity of Instagram, YouTube, Twitter and Facebook. Video makes it easy to reach people on the platforms they are already using to sell your brand. Social video gets more shares than text and static images combined! It also encourages more views, tags, and comments, which can help you get noticed on popular platforms.
Here are some statistics that tell us why video marketing is such a great idea:
People retain 95% of a message when they watch it in a video, but only 10% when reading it in text
78% of people watch online videos every week, while 54% watch videos every day
One minute of video is worth 1.8 million words (business.com) https://www.business.com/articles/a-one-minute-video-is-worth-1-8m-words-content-marketings-newest-weapon/
59% of executives say they prefer watching video over reading text
There are many factors that go into a customer’s decision to make a purchase from your business. People tend to ask friends for recommendations and research their options. Since it’s so easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you. What they are seeing from your business can have a huge impact on whether they purchase from you or not.
The fact of the matter is that your company’s BEST marketers aren’t your employees- they’re your existing customers.
Customer trust in businesses is fading.We’ve found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. In the absence of trusted recommendations, according to BrightLocal, 91% of consumers trust online reviews as personal recommendations. This is the single most trustworthy and credible source of “advertising” out there. Shouldn’t YOU be letting your potential customers that other people love doing business with you?
Statistics For Reviews
97% of people read reviews for local businesses. (BIA/Kelsey)
90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)
91% of 18-34 year olds trust online reviews as much as personal recommendations. (BrightLocal)
93% of consumers say online reviews impact their purchasing decisions. (Podium)
93% of people who use mobile to research go on to complete a purchase of a product or service. (Google/Nielson)
68% of consumers will leave a review if asked. (BrightLocal)
Reviews give your potential customers a signal that it is safe to do business with you. That also means that, in order for businesses to grow in today’s competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.
Blogs are great ways to provide your prospects with a lot of value.Blog posts don’t concentrate on selling, instead, they focus on solving problems and helping your prospects. Blog posts that help them solve problems or include tips to make their lives easier or better are far more interesting to potential customers than in-your-face ads. Of course, your products or services are part of the solutions you provide in your posts, but in a subtle, helpful way. By taking an approach where you are helping someone, you are actually building loyalty and trust among potential customers. These people will become more likely choose your business over competitors when they are ready to make a purchase. You can even include some testimonial posts to nudge those considering a purchase to take the next step.
Blog Posts Can Help:
Bring more traffic to your website
Connect People To Your Brand
Develop And Strengthen Relationships With Existing And New Customers
Establish Your Business As An Industry Leader
Differentiates your business from other similar businesses
Create Opportunities For Sharing, bringing in additional traffic